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5 Reasons Why Idolize Brows & Beauty Is a Great Franchise Opportunity

After almost 10 years of perfecting its corporate model, the beauty franchise is taking steps to being the next big thing in franchising.

BY COLLEEN QUAID

Since opening their first location in 2009, Idolize Brow & Beauty has made a name for itself in the beauty industry. As experts in facial threading, lash and brow services, Idolize is a one-stop-shop for all your beauty needs. For almost a decade the spa watched the demand for facial threading and other beauty services continue to rise, so they decided to begin franchising in 2017. With start-up costs of $95,100 – $227,170, the franchise is perfect for a franchisee looking to bring exceptional threading and beauty services to their community. 1851 Franchise sat down with founder and CEO Mo Pandoria to learn the top five reasons Idolize stands out.

1. Industry Experts

“We’re no spring chicken. We’ve been around since 2009 and have a great foundation for success. We launched our franchise opportunity just last year and since then there has been a buzz for our brand because we’re a unique spa that has come into the beauty franchise industry,” shared Pandoria. With six corporate locations and their first franchise set to open in three months, Idolize has perfected their business model and is ready to bring their brand to consumers across the U.S.

2. Answers an Industry Demand

Idolize understands their clientele. “We offer a service that is hard to find. We also have a no-appointment-needed system which works well with the fast-paced lifestyles of many of our clients,” shared Pandoria. As the demand for facial threading becomes even greater, Idolize is poised to answer. Not many businesses understand the technical process quite like Idolize and with their walk-in’s welcome approach, they’re sure to be a welcoming addition to any community.

3. Something for Everyone

Although their specialty is eyebrow threading, their expertise doesn’t stop there. “We’re an emerging brand with services that are approved by young and old,” stated Pandoria. The spa also offers lash and brow extensions, waxing and Dermalogica enhanced facials and is quickly becoming a trusted name in the beauty industry.

4. Believes in Transparency

Idolize understands the type of investment required to becoming a franchisee. Pandoria himself is a former franchisee of a failed system and is determined to have an open and honest relationship with his franchisees. “Item 19 in our Franchise Disclosure Document (FDD) is very detailed and transport in order to showcase all of our finances.

Our goal is to make sure our staff and franchises are successful, our clients are happy and we have a stable growth period that’s not too fast or too slow. We want to grow each franchisee spa one step at a time.”

5. Recession-Proof Product

Even during the toughest times of a recession, the beauty industry tends to continue to be successful. People like to feel good and look their best and Idolize is catering to that desire.

If you want to be a part of this growing beauty trend and join a supportive, passionate team, Idolize Brows & Beauty might be the right franchise for you!

20 New Franchisors to Watch

Businesses that took the franchising plunge in 2017

BY MEGAN BRILLEY • Franchisor Spotlight

While it’s not an automatic ticket to success, franchising your business is a big step that can lead to big growth. We compiled a list of businesses who took the plunge and franchised in 2017. Each unique concept is up and coming, building buzz around their brand within the last year.

Idolize Brows and Beauty

To be an owner of an Idolize Brows & Beauty spa is to be an owner of the ultimate feel-good business. The experienced and trained staff offer clients a wide variety of spa services, focusing on the brand’s no-appointment-necessary eyebrow and facial threading, full body waxing, facials, and lash extensions. Opening an Idolize spa is worry-free, as the corporate team offers hands-on help for each franchisee, step by step, through the entire process.

Number of Locations: 8

Startup costs: $95,100 to $227,170

Idolize Brows & Beauty Brings One of a Kind Concept and Proven Business Ownership Opportunity to Atlanta, Georgia

Backed by a proven business model and strong reputation across the Southeast, Idolize is now looking to grow alongside franchisees in the Atlanta market.

BY CASSIDY MCALOON 07:00 AM • 12/21/17 Franchisor Spotlight

For Idolize Brows & Beauty, business has never been better.

Since its founding in 2009, the brand has expanded from one unit to six, with that number expected to continue climbing in the months and years ahead. Idolize also recently re-launched its flagship location in North Carolina’s SouthPark Mall, introducing new branding designed to create a clean, upscale and modern look. Plus, less than a year after launching its franchising opportunity, the brand already has a local owner who’s agreed to become Idolize’s first franchisee. And now, Idolize is looking to build on that impressive momentum.

The emerging franchise that specializes in eyebrow threading in addition to other salon services is actively targeting Atlanta, Georgia for development. That means that aspiring business owners who are familiar with the fashion and beauty industries have the opportunity to get in on the ground level of a rapidly growing brand. Demand in the beauty industry is continuing to climb, and Idolize’s position as a high quality, low cost solution is resonating among consumers and franchisees alike.

“There’s never been a more exciting time to be a part of the Idolize team. We’re building momentum behind our business ownership opportunity and we’re eager to expand in the Atlanta market,” said Mo Pandoria, founder of Idolize. “We’re confident that Atlanta is going to be a hotbed of growth for our brand. Not only is it in our home region of the Southeast where we have strong brand awareness—it’s also densely populated with members of our target audience.”

In addition to Atlanta being a great match and natural extension for the Idolize brand in its efforts to expand beyond its existing locations in North Carolina and Virginia, franchisees who sign on to grow alongside the emerging franchise concept will also gain access to more competitive advantages. That ever-growing list includes comprehensive training that’s both initial and ongoing and access to a corporate support team that’s there to help guide local owners through the entire business ownership process.

Idolize also makes its business ownership opportunity accessible for aspiring franchisees—candidates with $50,000 in liquid assets and a net worth of $150,000 can expect start-up costs to range around $175,000, including a $40,000 franchise fee and three months of working capital. Idolize has also partnered with Benetrends to ensure that its local owners are positioned for financial success that stems from the right funding option.

“We’re taking a unique approach to the beauty industry which is allowing us to tap into its unlimited potential for growth. By combining our business model with local owners who know their own neighborhoods, we’re creating something special that franchisees and customers will both want to be a part of,” said Pandoria. “We’re excited to welcome new franchisees into our growing family, and we’re looking forward to setting them up for long-term success.”

Idolize Brows & Beauty’s First Franchisee Gears Up for Grand Opening in Q1 of 2018

Since officially signing her franchise agreement in October, Purwa Shah has been preparing to bring Idolize’s unique concept to more consumers in Raleigh, North Carolina.

BY CASSIDY MCALOON • Franchisee Spotlight

Purwa Shah has known how special Idolize Brows & Beauty is for years. She first found the brand when she was looking for a job closer to her home in Raleigh, North Carolina—Shah was a trained esthetician working at a traditional spa, but was looking for something different. That’s when she found Idolize, and became a manager at one of the brand’s corporately owned locations. Right away, she fell in love with the concept. So, when Idolize launched its franchising opportunity earlier this year, Shah jumped at the chance to be a part of it.

Together with her husband Divyesh, The Shahs are currently in the process of launching Idolize’s first franchise. With the help of Idolize’s founder, Mo Pandoria, Shah has been able to find a location in a Raleigh strip mall that’s perfect for the salon’s services. She’s currently in the middle of negotiating a lease with a landlord, but once that deal is finalized, she’s preparing to officially be up in running in a matter of months.

“I’m incredibly happy to have my own business and be my own boss. But Idolize has also been there every step of the way—the brand is very supportive and has been invaluable in helping me prepare for an official grand opening,” Purwa said. “I’m so excited to get to the point where I can build up a customer base and be in the heart of the business every day. I’m eager to have a hand in the behind the scenes aspect of the brand while still working as an esthetician. Now, we’re getting to the fun part.”

Right now, Shah is preparing for a grand opening in the first quarter of 2018. That short ramp up time is one of the reasons that she decided to become a franchisee—Shah recognized the potential to open up units quickly in order to be able to hit the ground running. However, what ultimately inspired her to officially sign her franchise agreement is the passion that she shares with the Idolize team for the brand and its supportive system.

“It comes down to the fact that I truly love the company,” she said. “I’ve been working with Idolize for about seven years now, and I’ve never had any issues. Everyone on their team is great to work with, and I know that I can trust them and count on them for support. That’s ultimately why I decided to become their first franchisee. My husband and I thought that it would be a good opportunity to own our own business while still working with a company—and people—that we enjoy.”

Once Shah’s first location is up and running, she plans to launch a second unit. She says her decision to expand has to do with demand—Raleigh is a prime market for Idolize to experience growth. That’s because Idolize caters to Raleigh’s population of consumers who are looking for top tier, luxury spa services at an affordable price. Between Idolize’s position as a leader in the booming eyebrow threading industry and its inclusion of a variety of beauty services at every location, the brand attracts repeat customers. That supportive consumer base is also attractive to prospective franchisees, along with Idolize’s initial investment that ranges between $95,100 and $227,170.

“We couldn’t be more excited to help Purwa open her first Idolize location, and it goes beyond the excitement of her being our first franchisee. Purwa is a prime example of why we decided to grow through franchising—we’re eager to provide entrepreneurs with the tools and resources they need to make this business successful in the communities they call home,” said Pandoria. “We’re confident that this momentum will carry into 2018 as we continue to look for new franchisees in our home region across the Southeast.”