Since opening their first location in 2009, Idolize Brow & Beauty has made a name for itself in the beauty industry. As experts in facial threading, lash and brow services, Idolize is a one-stop-shop for all your beauty needs. For almost a decade the spa watched the demand for facial threading and other beauty services continue to rise, so they decided to begin franchising in 2017. With start-up costs of $95,100 – $227,170, the franchise is perfect for a franchisee looking to bring exceptional threading and beauty services to their community. 1851 Franchise sat down with founder and CEO Mo Pandoria to learn the top five reasons Idolize stands out.
To be an owner of an Idolize Brows & Beauty spa is to be an owner of the ultimate feel-good business. The experienced and trained staff offer clients a wide variety of spa services, focusing on the brand’s no-appointment-necessary eyebrow and facial threading, full body waxing, facials, and lash extensions. Opening an Idolize spa is worry-free, as the corporate team offers hands-on help for each franchisee, step by step, through the entire process.
Since its founding in 2009, the brand has expanded from one unit to six, with that number expected to continue climbing in the months and years ahead. Idolize also recently re-launched its flagship location in North Carolina’s SouthPark Mall, introducing new branding designed to create a clean, upscale and modern look. Plus, less than a year after launching its franchising opportunity, the brand already has a local owner who’s agreed to become Idolize’s first franchisee. And now, Idolize is looking to build on that impressive momentum.
Purwa Shah has known how special Idolize Brows & Beauty is for years. She first found the brand when she was looking for a job closer to her home in Raleigh, North Carolina—Shah was a trained esthetician working at a traditional spa, but was looking for something different. That’s when she found Idolize, and became a manager at one of the brand’s corporately owned locations. Right away, she fell in love with the concept. So, when Idolize launched its franchising opportunity earlier this year, Shah jumped at the chance to be a part of it.