Backed by a proven business model and strong reputation across the Southeast, Idolize is now looking to grow alongside franchisees in the Atlanta market.
BY CASSIDY MCALOON 07:00 AM • 12/21/17 Franchisor Spotlight
For Idolize Brows & Beauty, business has never been better.
Since its founding in 2009, the brand has expanded from one unit to six, with that number expected to continue climbing in the months and years ahead. Idolize also recently re-launched its flagship location in North Carolina’s SouthPark Mall, introducing new branding designed to create a clean, upscale and modern look. Plus, less than a year after launching its franchising opportunity, the brand already has a local owner who’s agreed to become Idolize’s first franchisee. And now, Idolize is looking to build on that impressive momentum.
The emerging franchise that specializes in eyebrow threading in addition to other salon services is actively targeting Atlanta, Georgia for development. That means that aspiring business owners who are familiar with the fashion and beauty industries have the opportunity to get in on the ground level of a rapidly growing brand. Demand in the beauty industry is continuing to climb, and Idolize’s position as a high quality, low cost solution is resonating among consumers and franchisees alike.
“There’s never been a more exciting time to be a part of the Idolize team. We’re building momentum behind our business ownership opportunity and we’re eager to expand in the Atlanta market,” said Mo Pandoria, founder of Idolize. “We’re confident that Atlanta is going to be a hotbed of growth for our brand. Not only is it in our home region of the Southeast where we have strong brand awareness—it’s also densely populated with members of our target audience.”
In addition to Atlanta being a great match and natural extension for the Idolize brand in its efforts to expand beyond its existing locations in North Carolina and Virginia, franchisees who sign on to grow alongside the emerging franchise concept will also gain access to more competitive advantages. That ever-growing list includes comprehensive training that’s both initial and ongoing and access to a corporate support team that’s there to help guide local owners through the entire business ownership process.
Idolize also makes its business ownership opportunity accessible for aspiring franchisees—candidates with $50,000 in liquid assets and a net worth of $150,000 can expect start-up costs to range around $175,000, including a $40,000 franchise fee and three months of working capital. Idolize has also partnered with Benetrends to ensure that its local owners are positioned for financial success that stems from the right funding option.
“We’re taking a unique approach to the beauty industry which is allowing us to tap into its unlimited potential for growth. By combining our business model with local owners who know their own neighborhoods, we’re creating something special that franchisees and customers will both want to be a part of,” said Pandoria. “We’re excited to welcome new franchisees into our growing family, and we’re looking forward to setting them up for long-term success.”