ABOUT US
Main Content
From our humble roots as a brow bar kiosk in the mall, IDOLIZE Brows and Beauty has grown into a thriving business, expanding into seven states and counting. Over the past 13 years, we’ve evolved into a unique yet affordable beauty spa concept, offering in-demand services from walk-in-only Eyebrow and facial Threading to Lash Extensions, Facials, Full Body Waxing, Brow and Lash Enhancements, and more.
Our dynamic and adaptable business model ensures that we stay ahead of the curve in the ever-changing beauty industry. So why wait? Visit us at IDOLIZE Brows and Beauty, your neighborhood beauty spa, and experience the convenience, quality, and affordability that we have to offer. With us, you’ll always leave feeling confident, refreshed, and ready to conquer it all! See the beauty in you with IDOLIZE!
OUR MISSION
Since opening our first location in 2009, we are dedicated to providing exceptional threading and beauty services that will improve the lives of our clients and align with their values. In order to exceed our client’s expectations, we have created a culture filled with passionate experts, professional environments, trust, and respect for one another.
OUR VISION
IDOLIZE® Brows and Beauty strives to become the leader in the beauty spa industry within North America.
MEET THE TEAM
FOUNDER
Mo Pandoria
Mo first opened the IDOLIZE Brows and Beauty doors in Charlotte, NC in 2009. As news about facial threading benefits spread and demand increased. Mo gave up his corporate-level day job as Director of Operations for a hospitality group and decided to invest his heart and soul into IDOLIZE Brows and Beauty. With a great deal of expertise in the retail and hospitality industry, he has now helped our business expand across North Carolina and beyond. We hope to see an IDOLIZE Spa in your neighborhood someday!
FRANCHISE OPERATIONS MANAGER
Tanielle Luepkes
Tanielle is responsible for managing and planning the franchising business of the company. With a proven track record of success, she is accountable for developing franchising opportunities and offering constant support to franchise owners to ensure the total success of both the franchisor and franchisee. She has a wealth of experience, having previously helped a boutique fitness brand from scratch, resulting in the sale of 60 units before her departure. She has also helped manage 5 fitness facilities, analyzing KPIs and implementing effective sales processes to drive growth and profitability.
ACCOUNTING MANAGER
Lori Denman
Lori has provided accounting services in various industries for the last 20+ years. Her most recent position prior to joining IDOLIZE in January 2021 was for a medical communications/marketing company. Previous to that, Lori spent 4 years working in a CPA firm providing accounting services to multiple clients. Married to her high school sweetheart, Lori has two beautiful daughters and 2 grandsons she is “over the moon” for, as well as a rascally four-footed Golden Gopher, (no really he is a Golden Retriever we only call him a gopher because he digs) named Nash.
BRAND & MARKETING MANAGER
Nicole Papageorge
Nicole, a Texas native, got her start in the marketing industry in 2016 when she founded a swimwear company in Puerto Rico. Over the course of several years, she has designed websites, developed marketing strategies, and established brand guidelines for several startups across a span of industries. Nicole is passionate about traveling, and hiking, and holds her 200 Hr yoga certification, and teaches Hatha Yoga in her free time. She is currently studying to become an Ayurvedic Health coach and is enrolled in Cornell University where she is studying UX/UI design.
SPA AREA MANAGER
Maria Goodman
Maria Goodman is eagerly anticipating the start of her next chapter in Charlotte, NC. With 6 years of experience as a licensed esthetician and a total of 12 years working at spas, she has a passion for wellness and skincare. Maria strongly believes that educating clients is the key to achieving successful results, and she is excited to bring her background and experience to IDOLIZE Brows and Beauty. Her dedication to providing the highest quality services and personalized attention to each client makes her an excellent addition to the IDOLIZE team.
FRANCHISE DEVELOPMENT MANAGER
Karen Sanchez
Karen Sanchez is an experienced professional with a passion for helping small businesses expand and uncovering the unique qualities of luxury and premium brands. She holds a Bachelor’s degree in Fashion Merchandising and Retailing, as well as an Associate’s degree in Business Administration. She began her career in heavy highway construction but later transitioned to the luxury menswear industry. Karen has helped companies from various industries optimize their performance by understanding consumer behaviors and making intentional and strategic decisions. She is excited to support you in your next business venture.
THE BEAUTY OF OWNING A BUSINESS
IDOLIZE Brows and Beauty is offering franchise opportunities nationwide, allowing you to tap into the lucrative 570 billion-dollar beauty industry. Don’t wait to start your journey towards becoming a successful beauty business owner – contact us today and take the first steps towards your dream career.
eGIFT CARDS NOW AVAILABLE
Get your Favorite Gift Cards for Any Occasion!
- You will enjoy the 24/7 gifting option
- Select gift cards from eGift’s library of pre-loaded designs celebrating holidays, birthdays, bridal events, baby showers, and more.
- Choose from multiple delivery options – email, print, mail, or in-store pick-up – that work best for you. The secure platform also offers re-send options for lost certificates (because sometimes things happen).
- Gift Cards are also available for purchase in our spas. Grab one on your next visit.
