Inside of an IDOLIZE Brows and Beauty Spa

From our humble roots as a brow bar kiosk in the mall, IDOLIZE Brows and Beauty has grown into a thriving business, expanding into seven states and counting. Over the past 13 years, we’ve evolved into a unique yet affordable beauty spa concept, offering in-demand services from walk-in-only Eyebrow and facial Threading to Lash Extensions, Facials, Full Body Waxing, Brow and Lash Enhancements, and more.

Our dynamic and adaptable business model ensures that we stay ahead of the curve in the ever-changing beauty industry. So why wait? Visit us at IDOLIZE Brows and Beauty, your neighborhood beauty spa, and experience the convenience, quality, and affordability that we have to offer. With us, you’ll always leave feeling confident, refreshed, and ready to conquer it all! See the beauty in you with IDOLIZE!


Since opening our first location in 2009, we are dedicated to providing exceptional threading and beauty services that will improve the lives of our clients and align with their values. In order to exceed our client’s expectations, we have created a culture filled with passionate experts, professional environments, trust, and respect for one another.


IDOLIZE® Brows and Beauty strives to become the leader in the beauty spa industry within North America.



Mo Pandoria

Mo first opened the IDOLIZE Brows and Beauty doors in Charlotte, NC in 2009. As news about facial threading benefits spread and demand increased. Mo gave up his corporate-level day job as Director of Operations for a hospitality group and decided to invest his heart and soul into IDOLIZE Brows and Beauty. With a great deal of expertise in the retail and hospitality industry, he has now helped our business expand across North Carolina and beyond. We hope to see an IDOLIZE Spa in your neighborhood someday!


Lori Denman

Lori has provided accounting services in various industries for the last 20+ years. Her most recent position prior to joining IDOLIZE in January 2021 was for a medical communications/marketing company. Previous to that, Lori spent 4 years working in a CPA firm providing accounting services to multiple clients. Married to her high school sweetheart, Lori has two beautiful daughters and 2 grandsons she is “over the moon” for, as well as a rascally four-footed Golden Gopher, (no really he is a Golden Retriever we only call him a gopher because he digs) named Nash.
Elaina Smith of IDOLIZE Corporate Team


Elaina Smith

Elaina has been in Franchise Operations for over 10 years and has held multiple Operations roles working for a Franchisor as well as a Franchisee. She has experience training new Franchisees choosing to come on board with a brand, as well as training the front-line staff. In addition, Elaina is familiar with managing P&Ls, strategy creation, and execution, and ensuring brand compliance. But her ultimate passion is Exceptional Customer Experiences and she’ll settle for nothing less. Outside of work, Elaina enjoys being active, in the gym or on a hike, and traveling – she’s been to 49 of the 50 states!


Jessica Bailey

Jessica has over 10 years of experience in technology and software support, as well as project management. She’s great at setting up and managing tech solutions, handling databases, and supporting various teams. Known for her excellent organization and attention to detail, Jessica is dedicated to making our administrative and tech processes more efficient. Outside of work, she loves exploring the outdoors, especially hiking, often with her dogs Hershey and Savannah by her side.


Alexandra Russo

Alex has over 10 years of experience in strategic communications, branding, and marketing, and has spent the last 5 within franchising. Experienced in building creative, digital, and social media teams from the ground up, she’s led company-wide brand refreshes, supported hundreds of franchisees, and is known for creating brand personalities. Outside of work, Alex loves to travel whenever possible, go skiing, play tennis, and read as many books as possible.


IDOLIZE Brows and Beauty is offering franchise opportunities nationwide, allowing you to tap into the lucrative 570 billion-dollar beauty industry. Don’t wait to start your journey towards becoming a successful beauty business owner – contact us today and take the first steps towards your dream career.


Get your Favorite Gift Cards for Any Occasion!

  • You will enjoy the 24/7 gifting option
  • Select gift cards from eGift’s library of pre-loaded designs celebrating holidays, birthdays, bridal events, baby showers, and more.
  • Choose from multiple delivery options – email, print, mail, or in-store pick-up – that work best for you. The secure platform also offers re-send options for lost certificates (because sometimes things happen).
  • Gift Cards are also available for purchase in our spas. Grab one on your next visit.