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From our humble roots as a brow bar kiosk in the mall, IDOLIZE Brows and Beauty has grown into a thriving business, expanding into seven states and counting. Over the past 13 years, we’ve evolved into a unique yet affordable beauty spa concept, offering in-demand services from walk-in-only Eyebrow and facial Threading to Lash Extensions, Facials, Full Body Waxing, Brow and Lash Enhancements, and more.
Our dynamic and adaptable business model ensures that we stay ahead of the curve in the ever-changing beauty industry. So why wait? Visit us at IDOLIZE Brows and Beauty, your neighborhood beauty spa, and experience the convenience, quality, and affordability that we have to offer. With us, you’ll always leave feeling confident, refreshed, and ready to conquer it all! See the beauty in you with IDOLIZE!
OUR MISSION
OUR VISION
MEET THE TEAM

FOUNDER
Mo Pandoria
Mo first opened the IDOLIZE Brows and Beauty doors in Charlotte, NC in 2009. As news about facial threading benefits spread and demand increased. Mo gave up his corporate-level day job as Director of Operations for a hospitality group and decided to invest his heart and soul into IDOLIZE Brows and Beauty. With a great deal of expertise in the retail and hospitality industry, he has now helped our business expand across North Carolina and beyond. We hope to see an IDOLIZE Spa in your neighborhood someday!

FRANCHISE OPERATIONS MANAGER
Tanielle Luepkes

ACCOUNTING MANAGER
Lori Denman

BRAND & MARKETING MANAGER
Nicole Papageorge

SPA AREA MANAGER
Maria Goodman

FRANCHISE DEVELOPMENT MANAGER
Karen Sanchez
Karen Sanchez is an experienced professional with a passion for helping small businesses expand and uncovering the unique qualities of luxury and premium brands. She holds a Bachelor’s degree in Fashion Merchandising and Retailing, as well as an Associate’s degree in Business Administration. She began her career in heavy highway construction but later transitioned to the luxury menswear industry. Karen has helped companies from various industries optimize their performance by understanding consumer behaviors and making intentional and strategic decisions. She is excited to support you in your next business venture.

THE BEAUTY OF OWNING A BUSINESS
IDOLIZE Brows and Beauty is offering franchise opportunities nationwide, allowing you to tap into the lucrative 570 billion-dollar beauty industry. Don’t wait to start your journey towards becoming a successful beauty business owner – contact us today and take the first steps towards your dream career.
eGIFT CARDS NOW AVAILABLE
Get your Favorite Gift Cards for Any Occasion!
- You will enjoy the 24/7 gifting option
- Select gift cards from eGift’s library of pre-loaded designs celebrating holidays, birthdays, bridal events, baby showers, and more.
- Choose from multiple delivery options – email, print, mail, or in-store pick-up – that work best for you. The secure platform also offers re-send options for lost certificates (because sometimes things happen).
- Gift Cards are also available for purchase in our spas. Grab one on your next visit.
